Custom Reports
Bespoke intelligence reports for fashion, luxury and retail brands.
Mode Metrics creates custom reports for brands, founders, investors and creative teams who need a clearer understanding of their market, audience, positioning or growth opportunity.
Each report is built around a specific question: where the brand stands, what the market signals, how competitors are positioned, what consumers respond to and which strategic moves create the most value.
Custom Brand Intelligence
Bespoke research, metrics and strategic recommendations for brand decisions.
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Every report is built around your strategic question.
Strategic Diagnosis
A clear reading of the current situation, the core issue, the strongest opportunity and the strategic direction that makes sense for the brand.
Market & Competitor Analysis
A structured comparison of relevant brands, categories, price points, visual codes, communication strategies and positioning choices.
Audience & Cultural Signals
Research into consumer expectations, cultural relevance, lifestyle direction, audience perception and the signals shaping demand.
Brand Metrics
When relevant, the report can include Mode Metrics frameworks to evaluate desirability, audience resonance, product architecture and commercial strength.
Actionable Recommendations
Practical next steps for positioning, communication, product offer, pricing, brand codes, market entry or growth strategy.
How It Works
Brief
We define the question, scope, market, competitors and business context.
Research
We collect and structure relevant market, brand, consumer and competitor signals.
Analysis
We interpret the findings through strategic frameworks, editorial judgement and brand metrics where relevant.
Report
You receive a clear written report with conclusions, recommendations and next steps.
Request a Custom Report
Send us your brand, question and the type of report you need. We will define the scope and recommend the right format.