As luxury brands are made from a combination of tangibles and intangibles elements, all its strategies, including the fashion shows should contain all elements. Does Luxury problem became worse because it focuses only on the tangible in all its strategy and communication ? What is the difference between an YSL show and an Bottega one?
As luxury brands are made from a combination of tangibles and intangibles elements, all its strategies, including the fashion shows should contain all elements.
Does Luxury problem became worse because it focuses only on the tangible in all its strategy and communication ?
What is the difference between an YSL show and an Bottega one?